Applied AICollège Unica
5.2SpecializationSession 5 · Capstone Studio & Industry Deployment

Web analytics and marketing database analysis

15classes45htotalTH1 · PR2 · PNW2weighting per class

Class-by-class breakdown

15 classes

TH = theory · PR = practical · PNW = personal work. These are ministry weighting codes (not hours) used to split each class's minutes. Class length = course hours ÷ class count; the three time-boxes below always sum to that length.

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Quiz progress

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First 2 classes free with a referral 14 more with enrollment180 min per classTheory 36mPractical 72mPersonal Work 72m
1

What Is GenAI-Powered Analytics? — From Dashboards to Answers

FreeTH1PR2PNW2

A Digital Marketing Strategist who gets a plain-English answer from an analytics agent instead of building a dashboard moves ten times faster — GenAI turns data into conversation.

Theory36m
  • What GenAI-powered analytics is and where it beats manual dashboards
  • The analytics agent: a user asks a question, the agent queries and explains
  • Risks: hallucinated numbers, so grounding in real data is everything
Practical72m
  • Tour a sample analytics-agent interface and ask it 3 marketing questions
  • Identify where the agent pulls real data vs where it could fabricate a number
Personal Work72m
  • Write a one-page brief listing 5 questions an analytics agent should answer for a brand
  • Micro-task: submit your brief
2

Natural-Language to SQL — Asking a Database in Plain English

LockedTH1PR2PNW2

Locked class preview

A Data/Business Analyst who turns a plain-English question into SQL answers their own queries — NL-to-SQL is the bridge between marketing and the database

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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3

Measurement Plans for Agent Analytics — Asking the Right Questions

LockedTH1PR2PNW2

Locked class preview

A Sales and Marketing Manager who defines the questions first gets an agent that answers what the business needs — measurement plans prevent analytic noise

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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4

Campaign Insights Agent — Summarizing Performance in Plain English

LockedTH1PR2PNW2

Locked class preview

An E-commerce Director who gets a weekly campaign summary written by an agent reads it in two minutes instead of building a report — GenAI turns metrics into narrative

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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5

Funnels and Conversion Paths — Asking the Agent 'Where Do We Lose Them?'

LockedTH1PR2PNW2

Locked class preview

A Sales and Marketing Manager who asks an agent 'where do prospects drop off?' gets the leakiest funnel step without building the report — conversational funnels save hours

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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6

Attribution With GenAI — 'Which Campaign Actually Drove the Sale?'

LockedTH1PR2PNW2

Locked class preview

A Data/Business Analyst who asks an agent to compare attribution models gets the answer in plain English instead of a spreadsheet forest — GenAI explains the credit

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

Talk to admissions
7

Marketing Databases for Agents — Structured Campaign Data

LockedTH1PR2PNW2

Locked class preview

A Data/Business Analyst who stores campaign data in a clean database lets an agent query it reliably forever — structured data is what makes agent analytics trustworthy

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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8

Cohorts and Retention — 'Who Comes Back?' via an Agent

LockedTH1PR2PNW2

Locked class preview

A Digital Marketing Strategist who asks an agent for a retention cohort gets the curve and the insight in one answer — conversational retention analysis finds lasting customers

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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9

A/B Testing With GenAI — 'Did It Actually Work?'

LockedTH1PR2PNW2

Locked class preview

An E-commerce Director who asks an agent 'was this test significant?' gets a yes/no with the caveats in plain English — GenAI turns stats into decisions

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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10

Dashboards and Reporting — Agents That Keep the Team Aligned

LockedTH1PR2PNW2

Locked class preview

A Project Manager who builds an agent that posts a weekly summary keeps the whole team aligned without manual reporting — automated narratives beat stale dashboards

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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11

Privacy and Consent — Agent Analytics Under the Law

LockedTH1PR2PNW2

Locked class preview

A Sales and Marketing Manager whose agent logs PII in its traces fails privacy law — compliant agent analytics keeps marketing legal

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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12

Guardrails for Analytics Agents — No Made-Up Numbers

LockedTH1PR2PNW2

Locked class preview

A Data/Business Analyst whose agent invents a statistic because it sounded plausible ships a lie — guardrails force the agent to cite real data or refuse

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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13

Customer Segmentation With GenAI — Grouping Audiences in Plain English

LockedTH1PR2PNW2

Locked class preview

A Sales and Marketing Manager who asks an agent to group customers by behavior and explain each segment in plain English targets campaigns precisely — GenAI turns clustering into personas

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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14

Automating the Campaign Report — An End-to-End Agent

LockedTH1PR2PNW2

Locked class preview

An E-commerce Director who automates the weekly campaign report with one agent reclaims a day a week — end-to-end agent automation is the payoff skill

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

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15

Mini-Project — A Marketing Analytics Agent

LockedTH1PR2PNW2

Locked class preview

This capstone rehearsal proves a Digital Marketing Strategist can build an agent that turns raw web analytics and a marketing database into a board-ready, grounded performance story

Enroll to unlock every class in this course — the full agenda, the AI tutor, and the quiz.

Talk to admissions

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Previous course

5.1 · Preparing the AI solution for production launch

Next course

5.3 · Data mining techniques and analysis of textual and social network data

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